From: SEFAN [admin_at_sefan_dot_org_dot_uk]

Sent: 28 September 2010 11:31

Subject: SEFAN 2010-09-28_02 AFO - The number one folk networking event




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From: Mrs Casey Music <mrscasey_at_mrscasey_dot_pmailuk_dot_com>

Date: 27 September 2010 18:12:56 BDT

Subject: The number one folk networking event


Sent by: Mrs Casey Music
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‘GO! Kind of essential really, if you're serious about it . . .’

Ian Anderson, fRoots Magazine


Take Something New Away

Whatever area of performance, teaching, producing or promoting you are in, you will benefit from being a delegate.

This is not a Conference just for the mighty and successful to show off. It is for all of us to tell of our ups and downs, our rich knowledge and experiences, put a face to the name and solve the problem in your work. A place to ask the questions, learn from and teach others, share what you know and take away a great deal more useful information than you arrived with!

book now...


The Local Authority Forum at the AFO

A unique opportunity for Festival and Event Organisers to meet the experts on all things Local Authority.

Green Field Site, Town Based, Community Partnership or Private Enterprise, it doesn’t matter what kind of festival or event you run, we all touch base with our Local Authority. Everything from Licensing to Food Hygiene, the Emergency Services to Site Safety (open all day Saturday). You simply can’t run an event without talking to your local officers. Come and meet leading experts from the fields of Fire Safety, Policing a Festival, Licensing your Event, Health & Safety and Environmental Health and and get your unique partnership sorted.

join us and them at AFO Conference...


+ Get £100’s of FREE advice with our unique one-to-ones on:

• Legal Issues - free advice from leading Licensing and Events Solicitor Jon Payne of HLF (Sat)
• Insurance Issues, with the AFO Insurance Scheme partner La Playa Insurance (Sat)
• Governance, Business Planning and more with Rick Bond of The Complete Works (Sat & Sun)
• Musicians Union Drop-in Centre. Your questions answered, your concerns shared. (All Weekend)

By reading this you have just taken the first step to being a delegate at the most important Conference & Training weekend of your career.


Folk Industry Day – Friday 19 November 2010

“I learnt more at the Folk Industry Conference than I have in the last 18 months of working in the industry… it has really allowed me to consolidate my skills, my vision and where I need to take it.”
Sam Lee, Club Organiser, Singer and Promoter

book now...

An action-packed and thought-provoking day of keynote speeches, workshops, presentations and discussion, across 3 strands. Spend the day on one strand or drop in and out of all three. A day for all those working in, with and for Folk Music and Dance. Artists, Teachers, Developers, Activists, Promoters and Label Managers. read more...

The Musicians Union present Making it in the Folk Music Business
Sessions for Artists
exploring how to get gigs and make a living, covering publicity, legal issues, partnerships, health and safety and more with leading artists and experts from the Industry. The perfect opportunity for new artists to get a basic grounding or for the more experienced to get inspiration to take their career onto the next level. read more...

The English Folk Dance & Song Society Education present Folk Arts Education Day
For everyone involved in or interested in folk arts education – from new or aspiring practitioners, to highly experienced professionals. A space for two-way dialogue between folk arts educators and the wider worlds of dance, music and arts education including: schools, music services, arts organisations and local authorities. Addressing key questions like "Why do and why should these organisations want to engage with folk?" and "What can folk contribute that other forms can’t?" read more...

FolkArts England present The Complete Package / Selling Folk
Sessions for Agents, Managers, Producers, Promoters and Label Managers including how to link all parts of the business, planning a tour, making and keeping your contacts, understanding each other’s needs, selling albums, our relationship with the media and more. read more...

“The most organised and interesting music Conference I have ever attended...I am genuinely inspired by what a great industry (folk) is to be involved in”
Tom Rose, Navigator/Reveal Records

book now...


Festival Organisers - Go Home Inspired!

“I can honestly say that AFO Conference was the best organised, wonderfully located and most convivial Conference I have ever attended” Rick Bond, The Complete Works

book now...

The annual gathering of Festival Organisers, Events Managers, Agents and Industry Experts and the “number 1” networking opportunity. Join us on Friday evening for our opening with “A Festival Story” as Dave and Laura Farrow (Festival Directors) give us a unique insight on the journey of Beautiful Days Festival from a 2000 to 15,000 capacity event.

At AFO Conference we always cover the topics of the day and listen to what our members want and need to hear about. Come along, learn, share, network, re-engage the passion for what you do and go home inspired!

A few topics to get you thinking....

The Changing Face of Marketing • Planning your Production • Artists Fees and Hospitality • Medical Cover • Safe Festivals for Children • Dressing and Decorating your Site • Festival Communications • Understanding Recycling / avoiding ‘greenwash’• iProgrammes and much much more......


And a few Speakers including...

Jane Wilson, National Association of Local Government Arts Officers • Andy Grove, Local Authority Event Organisers Group • The Institute of Licensing • Gary Couper, Oxfordshire Fire & Rescue Service • Andrew Langford and Stuart Ellis, The National Police Improvements Agency • John Wallace, Stage Electrics • Peter Kendall, Ambulance Advisor, Dept of Health • Steve Henderson, UK Centre for Events Management • Paddy Allen, Festival Site Manager and Stewards Co-ordinator • Peter Allison, Events and Management Services • Rick Bond, The Complete Works • Adrian Phillips, Voice Social Media • Steve Wild, Virtual Festivals and plenty more....


book now...


‘I first did the AFO (Conference) in 1994! . . . and I still learn something
new every year. I’ll vow to stop when I know it all (i.e. never)’
James Shepard, Larmer Tree Festival Director

book now...



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