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April 07,
2010
Newsletter #139
Hello from Ariel!
In This Week's Issue:
- Go Big Mike Go!
- Where’s Ariel?
- THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
- NEW MEDIA PIONEER: Bree Noble of Women
of Substance Internet Radio
I have never watched American Idol in my whole
life…. Until Now! We are so excited to be
cheering on a dear member of our Cyber PR artist
family who is in the running – Michael Lynche!
He was a Cyber PR client last year and here is
what he had to say about working with
us:
“The value for the money is…I don't
know if you can put a money value on it,
especially with being able to always call somebody
and always get an email back that day. I’ve
noticed my website traffic go up crazy amounts
since we started working with Ariel.â€ð
Thanks Big Mike!
Michael Lynche… On Cyber
PR & Ariel
What is the Value of a Cyber PR
Campaign?
http://www.youtube.com/arielpublicity#p/u/47/A_6Ma-yiQSg

From: What A Cyber PR Campaign Does For
You

http://www.youtube.com/arielpublicity#p/u/51/iuFNW6MDGcI

April
22-24 2010 - "I Create Music" EXPO - Los Angeles,
CA
Ariel will be speaking on the Social
Media panel, you can buy tickets here:
http://www.ascap.com/eventsawards/events/expo/2010/registration.aspx
Launched
in 2006, the ASCAP "I Create Music" EXPO is the
first and only national conference dedicated to
songwriting and composing. Selling out in its
inaugural year, the EXPO immediately provided a
unique opportunity for songwriters, composers,
publishers, producers - and those in the industry
that support them - to come together in an
unprecedented way to share their knowledge and
expertise. In its short history, the innovative
programming offered to attendees has grown to
include celebrity Q&A's, master classes,
songwriting and composing workshops, publisher and
business panels, One-on-One sessions, DIY career
building workshops, showcases and performances,
song feedback panels, state-of-the-art technology
demos as well as leading music industry
exhibitors.
THIS WEEK'S FEATURED
RESOURCES: A BLOG, A PODCAST,
& A STATION
Featured Blog:
Pop from the
Block
http://popfromtheblock.blogspot.com/
Created in March 2010, Pop from the Block is a
determined to make a name for themselves in the
music blogosphere. They concentrates mostly on pop
tunes from the UK, but occasionally feature US and
Aussie artists.
Featured Podcast:
Astral Audio
Productions
http://www.astralaudio.net/
Astral Audio Productions offers audio dramas,
independent music, motivational tips, reviews, and
more.
Featured Internet
Radio:
Q’s House Internet Radio
http://qshouse.com
Q’s House is fast-paced, uncensored talk-radio.
They say what others are afraid to. It's a smart,
witty show where musicians and music fans alike
come together to learn and laugh.
NEW MEDIA
PIONEER: Bree Noble of Women of Substance Internet
Radio
www.womenofsubstanceradio.com
Featuring female performers who deliver vocal
excellence, depth of character, and lyrics that
leave a lasting impression.
Q) Tell us a little bit about your
blog. What inspired you to start
it?
A) Women of Substance Radio is
a streaming, online radio station which airs 24/7
on the Live365 Network. Our tagline is “Whether
you’re a label artist or an Independent, if you’ve
got great music, you’re on Women of substance
Radio.â€ð Substance can be defined as
"significant quality with the implication of a
hidden or special significance." Music of
Substance is not just entertainment or fluff, but
has an essential "core" brimming with heart, soul,
and spirit. Women of Substance Radio plays
music by female performers who deliver high
quality music that speaks to the listener through
vocal excellence, depth of character and emotion,
and lyrics that leave a lasting impression.
I created WOS Radio because I was sick of the
big broadcasters telling me what was going to be
popular—limiting my choices to mostly watered-down
music that had no heart and no meaning. Before
starting Women of Substance Internet Radio, I was
already almost exclusively an internet radio
listener for that reason. I want a variety, to be
introduced to fresh sounds and new artists
constantly, and to be drawn in by what I hear and
be moved or challenged by it. We play lots
of Indies that can’t get airplay on the
ClearChannel type conglomerate-run commerical
stations. Our listeners appreciate and trust us as
a source for great new music. We do the work
for them weeding through the massive supply of
msuic available to find the good stuff. When
I find that one gem amongst a sea of lackluster
music, I see it as a privilege and responsibility
to shout it from the rooftops--or at least from my
blog and on Facebook.
Q) Why do you believe
new media resources (i.e. blogs, podcasts,
internet radio stations) have become so popular?
How have they been beneficial to artists? How have
they been detrimental?
A) It’s all about niche
marketing. We focus on music by women, and
although we play genres across the board, the
content of the music we play is quite specific.
Because we have a clearer target market than many,
we have been able to use new media resources to
our great advantage. Facebook offers very targeted
ad campaigns. Our blog highlights a new artist
each weekday, which not only promotes the artists,
but draws their fans to become our fans, which
means more people are listening to the station,
and so on. It’s all about networking and we
have used blogs, Facebook posts, events and email
newsletters to promote WOS Radio AND our artists
which cultivates networking loyalty. Word of
mouth is still the most powerful tool and it is
amplified when “spokenâ€ð on viral social
networks.
The danger lies when so many Indies have access
to the same online tools of promotion as big
names. There is a huge glut in the “hypeâ€ð
market. I get notices of new releases coming
out daily and live music events happening all over
the world; I am becoming immune to the
excitement. How can the really worthy
musical milestones make a splash in a sea of
chatter.
Q) Media
2.0 has changed the way artists communicate with
fans. Where do you envision online communication
going next? Any thoughts on what Media “3.0â€ð will
look like?
A) I definitely think
Podcasts and Internet Radio are still going to be
a major force; the revolution will be in how and
where we can listen to them. Mobile apps
will become more sophisticated, the internet will
be almost universally available, and new devices
for listening to internet content will make it as
available as the traditional radio airwaves: in
your car, your house and on portable
stereos.
Q)
What does an artist have to do to get your
attention? Are their specific characteristics that
you look for?
A) I am a pop and
classically-trained vocalist, so one thing that is
imperative for me is that the artist can sing
well. She must exhibit good tone, impeccable
pitch, and the ability to express and evoke
emotion with her voice—the character of the artist
should shine through. But more than that, I
want to hear a great song. I’ve turned away many a
good singer with a boring or un-engaging song,
but, for a truly great melody and lyric, I can be
much more forgiving of vocal inconsistency and
production quality.
Q)
What do you ultimately hope to accomplish with
your blog?
A) Our mission is to assist in
the promotion of outstanding female artists and
great songs, to deliver quality music to the ears
of music-lovers who crave it, and to continue to
find innovative ways to give recognition to the
talented songwriters and musicians we
feature. Our goal is to become a trusted
source of information about how to find great
music, what music to buy, and who to see
live. We hope to continue to grow our roster
of label artists and Indies so we can say with
confidence that we have the best variety of music
by quality female artists available anywhere. For
the future, we are looking at adding more elements
such as WOS Radio live showcases, songwriting
contests, artist gatherings, podcasts,
compilations and syndicated shows.
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
The Second Edition of Music Success in Nine
Weeks is now available and has helped hundreds of
musicians navigate the new music marketing
landscape. "Sound Advice," her bi-weekly ezine and
Internet TV series currently reaches an audience
of over 20,000 music professionals. She is a
contributing blogger for Music Think Tank, and
Know The Music Biz.
Sign Up here:
http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR
389 12th
Street
Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
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