From: Ariel Publicity [bandletter_at_arielpublicity_dot_com]
Sent: 24 February 2010 18:01
Subject: Pre-Cleared & Podsafe: 30 Days of Sara Haze!
Ariel Publicity Band Letter
Ariel Publicity Band Letter Ariel Publicity Band Letter Ariel Publicity Band Letter Ariel Publicity Band Letter

February 24, 2010

Newsletter #133

Hello from Ariel!

In This Week's Issue:

  1. Where’s Ariel?
  2. Cyber PR Presents: 30 Days of Sara Haze
  4. THIS WEEK'S FEATURED VIDEO - "Put your Hands In The Air (Original Mix)" - Farrad
  6. NEW MEDIA PIONEER: Pedram Mobedi of This Winkis’s

Where's Ariel? - In Canada Of Course!

March 4-7 – ECMAs – Cape Breton Canada

March 10 – 14 – Canadian Music Week

Come Join the Contest To Have Dinner With Me and Jay Frank _at_ CMW
Read all about it and Join in!

March 14- 20 – SXSW

Cyber PR Presents: 30 DAYS of SARA HAZE!

This sweepstakes is your chance to be a part of something very exciting and rewarding. Since January 25th, Sara has been giving out one prize a day to one lucky winner.

Here's how you enter:

1. You need to join her Facebook page ( to be qualified for the prizes!

2. Fill out the entry form.

3. If you recruit two friends, they will also be included in the contest!

It's that simple!

Check out her website to get all the contest details and prize info:



Strait Laces - Belfast, UK
Rock, Punk

"Ones to watch for 2010," Northern Ireland's Strait Laces have been making noise since 2008. "Chunky, ballsy and a little bit sinister," their music nods to Biffy Clyro and At The Drive In while still maintaining a fresh sound.


"Put your Hands In The Air (Original Mix)" - Farrad
Pop, Funk, Dance

Since Farrad debuted tracks off his 1st album,"The Time Is Now at Santos Party House" in 2009, he's been on the rise ever since. The project is receiving such great response that Bunim/Murray Productions licensed the entire album to the following television shows: Real World/Road Rules Extreme Challenge (MTV), The Stylist (MTV), Keeping Up With The Kardashians (E!), Khloe and Kourt Go To Miami (E!), and Bad Girls Club (Oxygen).


Featured Blog:
Pop! Stereo

POP! Stereo has been subjecting readers to their warped taste in music for almost three years.  Their mission is simple; to share the music that they love with the masses of readers/listeners who need to hear it. They're here because they believe in good music.

Featured Podcast:
Chilldown Period

Wants to bring the world chilled-out sounds! Primarily features chill-out, downtempo, trip-hop, and IDM.

Featured Station:
Tao Radio

TAO Radio is a venue for the presentation of healing energies. They have an understanding of energy healing on all levels, from the physical to the etheric.

New Media Pioneer - Pedram Mobedi of This Winkis’s

“At Least It’s A Music Blog

Q) Tell us a little bit about your blog. What inspired you to start it?

A) This Winki’s is an indie music blog that features album reviews, new artist introductions, lists, interviews as well as some occasional mixtapes. I live in Iran and the blog started in December 2007 when my military service was finished. I started This Winki’s to spread the word, stay updated and share what I think about what I listen to so I won’t regret it someday. I primarily wanted to write in Persian language but then decided to widen my audience by using English.
Q) Why do you believe new media resources (i.e. blogs, podcasts, Internet radio stations) have become so popular? How have they been beneficial to artists? How have they been detrimental?

A) In case of music blogs and how they inspire the public ear, what causes them to matter is that they are nakedly honest and straightforward in what they say or present. There’s no force on them upon being judgmental and their points of view are mostly indiscriminate and vividly raw. I think that’s why enthusiasts count them in and consider what they write. They have been deeply beneficial, if you ask me, in the widespread growth of independent artists and there’s almost no dark side to them.
Q) Media 2.0 has changed the way artists communicate with fans. Where do you envision online communication going next? Any thoughts on what Media “3.0 will look like?

A) A bit early in the game to discuss Media 3.0, but let me do a brown study on this in a very impromptu style. HDDs are galloping their extension dream upwards. In short notice, judging by the actual development of concepts such as data clouds, music may not be presenting itself by means of CDs. I think MP3s, or any burgeoning lossless format that may surface will cause major labels not only to shrink but to vanish in thin air. And who knows? I can picture music curiously generated and improvised by some entities that are not necessarily human. And I'm not talking about Daft Punk!
Q) What does an artist have to do to get your attention? Are their specific characteristics that you look for?

A) Hopefully, I could find pleasure in many genres. So next thing I do, I’ll just forget about all those dull tags and classifications. Buddy Holly grows on me the way MF Doom does. I like to hear off-the-wall songwritings and admire the ones who go off the beaten path. But if you can also manage to settle down and write a neat proper pop song, although filled with stereotypes, I’m your persistent promoter and I’m proud of you!
Q) What do you ultimately hope to accomplish with your blog?

A) Looking at popular blogs around the World Wide Web, I think there are no finish lines to blogging. At least I hope there won’t be. So eventually, there are no accomplishments. If you somehow make sense, everybody likes to have more of you and read your stuff eternally. You just have to meet their expectations. Be yourself but don’t bore them! As an indie music blogger, I’d like to have a bigger audience which is a tough job, but hope is the best thing a man can cling onto.


Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.

Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.

The Second Edition of Music Success in Nine Weeks is now available and has helped hundreds of musicians navigate the new music marketing landscape. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 20,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.

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Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215


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