From: Ariel Publicity [bandletter_at_arielpublicity_dot_com]
Sent: 17 February 2010 16:01
Subject: Pre-Cleared & Podsafe: Cyber PR Presents Mubla 2.0!
Ariel Publicity Band Letter
Ariel Publicity Band Letter Ariel Publicity Band Letter Ariel Publicity Band Letter Ariel Publicity Band Letter

February 17, 2010


Newsletter #132

Hello from Ariel!

In This Week's Issue:

  1. Where’s Ariel?
  2. Cyber PR Presents: Mubla 2.0 – Music Made In Front of You
  4. THIS WEEK'S FEATURED VIDEO - "Golden Year" by Isaboe
  6. NEW MEDIA PIONEER: LaNita Adams of

Where's Ariel?

March 4-7 – ECMAs – Cape Breton Canada

March 10 – 14 – Canadian Music Week

March 14- 20 – SXSW


Cyber PR Presents: Mubla 2.0!

Rob and Kal, two musicians from the UK, are recording their debut album in groundbreaking fashion and are inviting the whole world to take part. Dubbed "Mubla 2.0", their interactive project is allowing music lovers to see, hear, and most importantly take part in the recording of an album from start to finish.
Using their website ( as a base, the pair are uploading early demo versions of their songs and requesting that fans post their comments and suggestions as to how they think the songs should develop. Rob and Kal then return to the studio and act on the comments to create new versions of the songs. These get uploaded and the creative process continues, with more comments further shaping the direction of the tracks.
"We knew early on that with the two of us we could make an album that we'd be happy with, but the prospect of taking it further through collaboration was something we couldn't say no to. We've found that working with other artists also creates another level of interaction, that wouldn't otherwise have been possible."
To get a detailed understanding of the entire process check out there site here:


Shawn Fisher – Jacksonville, FL
Pop, Rock, Alternative, Acoustic, SingerSongwriter, Rock-Pop

“When I started to write my own songs, I tried to just take in everything I heard and learn from it, says Shawn Fisher. “It wasn’t until a few years later that I really began to figure out my own way of saying things. And these days, judging by the rabid reactions of the crowds that buy Shawn’s music and pack the shows by him and his back-up band the Jukebox Gypsies, the 21-year-old singer-songwriter’s way of saying things is one that a lot of people are crazy about.



"Golden Year" by Isaboe
Pop, Alternative, Downtempo, Soft Rock

I started as a wee lass of 5 yrs learning paradiddles from Dad on his old 50’s drum kit. During school years, whilst musical friends were busy perfecting other people’s compositions, I was busy writing my own on guitar, saxophone, bass, and piano, but all the time thinking I would be the drummer in a band. Eventually I realized I should be performing my own songs, and it was just a natural progression from there that led to “Love Sun.


Featured Blog:
Bring Me Up

Christy runs a periodic blog features stories from her life and about music. She welcomes all promotions and bands wanting reviews written.  She also review books.


Featured Podcast:
Family Movie Night Podcast

Intermixed in our review of family friendly current releases will include some old classics from childhood like BMX Bandits, Flight of the Navigator, Godzilla the Final Wars and Gremlins to see how they hold up for the next generation.

Featured Station:
Behind the Mike

The Radio Talk Show About...Whatever! The WBTM Internet Radio Network is a collective of ideas that formed to bring original talk programming to the Internet.  The network began as a single talk show podcast, Behind The Mike, and grew to the current setup of three shows and a network of quality affiliates. WBTM also airs the best selections of the 70s and 80s and is PROUD to air the very best independent music from around the globe.

New Media Pioneer
LaNita Adams of is a New York based music blog that focuses on independent music from around the world and music related events in the New York area.

Website Link:

Q) Tell us a little bit about your blog. What inspired you to start it?

A) focuses on music leaning towards events in the New York area.  While that is a rather large focal point, it isn't limited to that.  I attempt to keep things positive and informative while maintaining a bit of humor when I can. 
I started the blog on a bit of a whim actually.  I like music and I like to write.  A blog seemed like the perfect forum to express what was on my mind musically.  So, I picked a name and started writing.  It has become a growing work in progress.
Q) Why do you believe new media resources (i.e. blogs, podcasts, internet radio stations) have become so popular? How have they been beneficial to artists? How have they been detrimental?

A) I think they've become so popular because they are a less formal, more relaxed and often more personal platforms.  You stand a better chance at building an ongoing working relationship using these resources, I feel.  A blogger or internet radio station is more open to listening to an unknown, unsigned artist and giving them a chance.  Whereas mainstream media generally aren't as likely to want to hear from you unless you've already got a buzz of some sort. 
The most obvious benefit to new media resources is it offers greater opportunity for artists to get the word out about themselves.  I also think there might be a bit more honesty when it comes to these resources.  I'm sure many outlets are making little to no profit so when they say they like something it's most likely genuine, not because it's the "hip" thing to say at the moment or editor and advertiser influenced.
I think the same greater opportunity to get the word out that is a benefit, is also a bit detrimental.  With so many outlets, you have to decide who to reach out to and how.  If you bombard every online media outlet you come across with information, it's ultimately going to have a negative impact.  You have to figure out when to take a step back and focus on the relationships you've made.  Learn to maintain and build on the relationships you already have before trying to establish new ones.  Ultimately, I think it's better to have a handful of contacts who genuinely support your work than it is to have dozens of contacts that think you're okay and are likely to forget about you if you're not doing shows or while you're out of the public eye working on your next record.
Q) Media 2.0 has changed the way artists communicate with fans. Where do you envision online communication going next? Any thoughts on what Media “3.0 will look like?

A) From a fan point of view, I see more and more artists personalizing their communications with their fans and making them more of the process.  Artists are turning to fans directly to help them fund their recordings and marketing campaigns.  I think that's going to continue.  You can do everything with smart phones now.  You don't have to wait until you get home, to an office, open up a laptop or be someplace stationary to interact with your fans.  Social media outlets continue to evolve allowing more and better interaction between artists and fans.  Online communications have become virtual grass roots movements.

I do think the constant access to immediate information goes a bit too far sometimes.  Do fans really want to be updated thirty times a day about what you're doing?  I think if you're going to utilize online communication tools you have to find the right balance.  At the same time, don't just contact your fans when you're trying to sell your product.  You've opened the door to let fans into your world.  You have to maintain that, maybe not on such a grand scale, but maintain that contact.
Q) What does an artist have to do to get your attention? Are their specific characteristics that you look for?

A) If you've taken the time to contact me, you have my attention.  I make an effort to listen to all of the artists that contact me.  But, I tend to pay more attention to those that actually provide me with information about themselves. 
Presentation is important.  I'm not looking for anything flashy, just the basics.  I don't mind doing research but provide me with the basic who, what, when, where and why information.  I've noticed of late, a lot of people are sending emails suggesting I check out something but provide me with nothing to check out other than their band name.  If you want me to listen to your music, send me a sample or as many do, ask if it's alright to submit music.  At the very least, send me a link to your MySpace page.  If you're hoping I'll review your record, provide a .jpeg of the cover.  I always try to use artwork in my blog posts.  Tell me where the record can be purchased if it's not on iTunes or another major digital retailer.

If you're sending me gig listings, provide all of the details.  The thing people tend to leave out most is complete venue information.  It's all fine and dandy that you're playing venue x but, what's the address?  What's the venue website address?  I know where a lot of venues are but there are many that I don't. Also, send a promo photo.  I use photos in my listings.  If I have your photo on hand, there's a good chance I'll use it as you've just saved me a bit of time now that I don't have to search for a photo.

 Also, a nice little note along with your information goes a long way.  Even if you are sending the same email to everyone, try to personalize it some.  Introduce yourself.  Make me feel like you really want contact with me.
If you're sending out your own stuff, don't be afraid to let a little of your personality shine through.  Be professional but not uptight. It's the little things that make you stand out in my mind.

If you contact me and I haven't written something or responded to you, follow-up with me.  Don't assume I just didn't like your work.  Often times I listen to stuff and put it aside with the intention of going back to it.  Sometimes I need a little reminder.
Q) What do you ultimately hope to accomplish with your blog?

A) I think I've already accomplished what I hoped for.  I want to share my thoughts on music with a little humor when I can, provide information and have fun all of which I hope to continue for years to come.  The fact that others enjoy it is pure bonus.


Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.

Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.

The Second Edition of Music Success in Nine Weeks is now available and has helped hundreds of musicians navigate the new music marketing landscape. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 20,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.

Sign Up here:


Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215


You have received this email because you "opted-in" and requested to receive Ariel Publicity's Band Letter or as a courtesy because you are a musician or a member of the music media. If you feel that you have received this email in error, you may unsubscribe from this newsletter by clicking the link below.


To unsubscribe click here.