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February 10,
2010
Newsletter #131
Hello from Ariel!
In This Week's Issue:
- Happy Valentines Day from Team Cyber
PR!
- THIS WEEK'S FEATURED VIDEO -
"Girl Like Me" by Katia
- THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
- FEATURE INTERVIEW: Michael "J" Jay of
the Great Unknowns
Podcast
Happy Valentines Day from the crew at
Ariel Publicity Cyber PR!
To celebrate the day of LOVE we wanted to share
these special valentines day songs with
you.
Cyber PR Valentines Day Songs -
http://arielpublicity.net/clients/2715
Download and ENJOY!
We Love You
Team Cyber PR
THIS WEEK'S
FEATURED VIDEO
"Girl
Like Me" by Katia
Genre:
Pop, Rock,
SingerSongwriter
http://arielpublicity.net/clients/2709
A classically trained pianist who remains one
of the youngest vocal soloists ever to perform
with the Russian Philharmonic, New York-based
singer-songwriter Katia has a pop music style as
unique as her background. Songs like her debut
single "Girl Like Me" reveal her classical
melodicism within a pure pop context, in which her
lyrics-about the "day-to-day stuff that girls go
through," she says in typically engaging perfect
English-are nailed by her beautiful but insistent
singing voice.
http://vimeo.com/8914279
Featured Blog:
MicControl
http://miccontrol.com/ MicControl
is dedicated to promoting unheard and unsigned
musicians as well as musicians who are signed by
smaller indie labels. MicControl is here to
help musicians achieve maximum exposure, and to
help music lovers find new and exciting music that
they would otherwise miss out on.
 Featured
Podcast:
The
Chillcast with Anji Bee
http://www.anjibee.com
The Chillcast features a sexy
and sophisticated mix of chilled podsafe music,
hosted by Anji Bee. The station plays a blend of
Electronica, Jazz, Soul, and Pop
music.
 Featured
Station:
Desert Rose Radio
Show
www.blogtalkradio.com/DesertRose
Rosalie is an artist, Computer Guru, and Blog
Talk Radio Host of her Desert Rose Radio
Show. She has a showcases a wide variety of
topics on her show including art, music and
dance.
New Media Pioneer
Michael "J"
Jay of the Great Unknowns
Podcast
http://greatunknownspresents.com
http://greatunknownsmusicexpose.com
Great Unknowns Presents is a music/talk show
dedicated to spotlighting new music artists in the
unsigned and independent industry. Each artist is
interviewed for the spoken and written material to
give you exclusive information about each music
artist, because the audience deserves to know who
they are listening too.
In conjunction to The
Great Unknowns Presents is Great Unknowns Music
Exposé. An online music magazine focused on
featured interviews with the artists behind the
music. Each artist is interviewed for the written
material and published here. Each and every week,
enjoy in-depth questions and unedited answers from
the artists themselves.
Q) Tell us a little bit about your
podcast. What inspired you to start
it?
A) My podcast started as a
hobby really. Originally, it was a class project
for my journalism class. The podcast option was
open to several ideas and I wanted to come up with
something that would showcase my talent as a radio
host, but also provide a service. Since radio is
over done and played out by the "mainstream payola
giants", I wanted to feature artists that no one
has heard of. If people had heard of these
artists, I wanted to re-introduce these artists to
other people. What started out as a mere college
program turned into something much greater.
When I received an invite from Ariel Publicity
and after I had won two prestige's awards for best
college podcast, I realized that this was more
than just a project and I took it to the next
level and I began to track my track statistics.
With the help of Ariel Publicity, I began
showcasing unsigned artists and I moved my show
from a free podcast hosting site to a pay site for
better quality and for more storage space. Since
my very first show, I have been constantly
improving my format and it has paid huge dividends
and I created a huge following that went from 300
listeners per week to nearly 2,500 listeners per
week. When I placed my podcast on iTunes, that was
a major catalyst for the shows success and it has
grown to a 40,000+ listening audience which is
continuing to grow at a rapid
pace.
Q) Why do you
believe new media resources (i.e. blogs, podcasts,
internet radio stations) have become so popular?
How have they been beneficial to artists? How have
they been detrimental?
A) Blogging, podcasts, and
internet radio stations are the waive of the
future. Musicians cannot rely on print media,
magazines, YouTube, and MySpace alone. If an
artist wants to service in this ever changing
market, one must take advantage of every media
outlet possible. The media giants like MTV and
Rolling Stone Magazine are struggling to meet the
demand against the free media and not every
musician has a label to back them and pay their
way to the top of mainstream media. Many web-goers
go to Google and type in an artist name, and at
the top of the list is more than likely a YouTube
and MySpace site, under those results are
interviews from bloggers and podcast shows like my
own.
Almost every artist that has appeared on
my show is in the top 5 on Google search, so
having an interview with myself on a featured
article in addition to a guest spot on podcast
shows like mine, are detrimental for every
musician to adhere to in today's industry. If they
don't embrace the opportunities that are out
there, they may be doomed to
fail.
Q) Media 2.0 has
changed the way artists communicate with fans.
Where do you envision online communication going
next? Any thoughts on what Media “3.0â€ð will look
like?
A) When speaking of Media 3.0,
we are referring to applications with iPods, iPod
touches, and PSP gaming systems, etc. I am already
making preparations to these new technologies. I
already have an RSS feed which is compatible with
almost any device and my show is set up with Viigo
which is an application for PSP, iPhones,
Blackberry, Droids, and other portable devices.
In the coming years, vehicles will be equipped
with internet access and will be able to access
this same technology on their multi-media systems.
Eventually, analog radio will go away to adapt to
this growing technology, so listeners can tune
into their favorite podcast shows. Whatever
changes that may arrive, I am open for change. We
have to adapt to the ever-growing and
every-changing technology that comes our
way.
Q) What does an
artist have to do to get your
attention?
A) This answer is pretty
simple. To get my attention, they just have to
have good product (their music). I get inbetween
four to eight invites to listen to an artist's
music per day. Just recently, I attended a
pre-Grammy award mixer in Los Angeles and I was
invited to listen to a performance by newly signed
hip-hop artist that just signed with Universal
Records. I was recently listed in the Indie Bible
and my show will be featured in the 12th edition
which will be available this coming December. I've
already had a huge response from those who
subscribe to the online publication, plus I get
invites from a number of independent labels to
bands from local bar asking me to feature them in
my podcast, so it is not hard to find me.
Are
their specific characteristics that you look for?
Not really. To be fair to everyone, the music
speaks for itself. I try not exclude anyone and I
listen to everything that comes my way. I think I
have a good ear for music and my listeners tend to
agree with me. If it sounds good and I know people
will listen to it, I don't object to placing them
on my show. I have made a few bad judgement calls
in the past based on my statistics, but this is a
rare occurance..
Q) What
do you ultimately hope to accomplish with your
podcast?
A) I want to continue to
provide a service to the artists that appear on my
show and provide a service to my listeners. People
tune in week-in-and-week-out for a
reason...because they know to expect a good
line-up on my show and I've been pretty
consistant. My listeners that follow me on
Facebook tell me how great my show is all the
time. I don't play anything that I myself wouldn't
listen to. In conjunction to my music publication,
Great Unknowns Music Exposé, I want my audience to
be well informed about all the artists that appear
on my show. Together with my podcast show and my
interview articles, I hope to give artists the
spotlight they deserve for making great music,
even if it is only one listener at a
time.
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
The Second Edition of Music Success in Nine
Weeks is now available and has helped hundreds of
musicians navigate the new music marketing
landscape. "Sound Advice," her bi-weekly ezine and
Internet TV series currently reaches an audience
of over 20,000 music professionals. She is a
contributing blogger for Music Think Tank, and
Know The Music Biz.
Sign Up here:
http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR
389 12th
Street
Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
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