From: Ariel Publicity [bandletter_at_arielpublicity_dot_com]
Sent: 28 January 2010 18:31
Subject: Pre-Cleared & Podsafe: Enjoying the New Year!
Ariel Publicity Band Letter
Ariel Publicity Band Letter Ariel Publicity Band Letter Ariel Publicity Band Letter Ariel Publicity Band Letter

January 27, 2010


Newsletter #129

Hello from Ariel!

In This Week's Issue:

  1. Where’s Ariel?
  3. THIS WEEK'S FEATURED VIDEO - "Breeze" by Maree McRae
  5. FEATURE INTERVIEW: Jeff “Classic Popka – Indie on Air! Host

Where's Ariel?

I am working hard in the office and starting 2010 off right!

March 4-7 – ECMAs – Cape Breton Canada

March 10 – 14 – Canadian Music Week

March 14- 20 – SXSW 


The New Fidelity – Long Beach, CA
Soul, Powerpop

The New Fidelity is a mod power pop band from Long Beach, CA whose music has been featured on ABD, NBC, The CW and Fuel TV. The band performs regularly up and down the west coast from Vancouver to San Diego and is receiving repeated airplay on KROQ’s Rodney on The ROQ show and the leading podacst in their genre Mr Suave’s Mod Mod World.



"Breeze" by Maree McRae

Genre: Pop, Americana, Folk, Adult Contemporary

A top award winning performing singer songwriter who’s latest release, BREEZE, from new album URGENCY, made #1 most added single in the country making it’s mark nationally at #7, alongside TAYLOR SWIFT, on Adult Contemporary Radio.


Featured Blog:
Indie Muse is all about music, but at the same time, it is more than just about the music. Anyone and everyone who is on this site is not your typical music listener. Indiemuse features mostly newer bands on their site, some of which you most likely won’t know, while others hopefully you will know– there’s nothing like being reminded of a song that you used to really enjoy, but somehow forgot about.


Featured Podcast:
Family Time Podcast

Family Time Podcast is a show with your family in mind. We enjoy using computers together and what better use of our computers than sharing with you. Family Time Podcast will be produced weekly with content including projects, websites, games and more.

Featured Station:
Sound In The Hall Radio

These are some of the best-undiscovered new artists in today’s Indie music scene.To learn more about the artists, go to and click on links or email them at soundinthehall_at_aol_dot_com_dot_ Join their Facebook group!

Jeff “Classic Popka – Indie on Air! Host

Indie on Air! & Music in Action w/ host "Classic"
The Voice of Independent Music featuring industry professionals & great indie music.
Indie on Air! broadcasts live every Friday 12:30pm CST from Chicago via the BlogTalkRadio platform
Music in Action broadcasts live every other Wednesday 2:00pm CST from Chicago via the BlogTalkRadio platform
Both shows are available 24/7 as an archive immediately following the live broadcasts.

Q) Tell us a little bit about your Internet radio show. What inspired you to start it?

A) I actually host 2 Internet music shows under the Indie on Air! banner. The original Indie on Air! is a weekly 1 hr show that features an interview with an industry professional and also great indie music from various artists within different genres. My second show is Music in Action, which is live bi-monthly and is also a 1 hr program. However, on this show I feature indie artists who are using their God-given talent to help others & increase awareness of specific social causes. This is a more in-depth interview where I play only the music of my guest and discuss their personal involvement in the issue at hand.

My inspiration to start both these programs came from following my heart & doing what I love. Plus, I believe it is a natural progression of my career path as I have managed venues as well as produced music events for many years. I have a degree in Restaurant, Hotel & Institutional Management from Purdue University.
Q) Why do you believe new media resources (i.e. blogs, podcasts, Internet radio stations) have become so popular? How have they been beneficial to artists? How have they been detrimental?

A) I liken new media resources to On-Demand TV. People want to read, watch & listen to what they want, when they want. Specifically most Internet radio shows are archived and available 24/7. This, obviously, allows greater flexibility for the listener.

The Internet itself has opened the entire globe as a potential target market for artists. A few of my guests have developed a niche for themselves overseas after being heard on the net. My shows themselves have a pretty decent fan base from the UK & Eastern Europe though I broadcast from Chicago. Therefore, my industry contacts have increased greatly since the inception of the shows.

The only detriment I can see is you may have to weed through unprofessional blogs, shows, music, etc. to find quality material. However, in my mind, the hunt is half the fun.
Q) Media 2.0 has changed the way artists communicate with fans. Where do you envision online communication going next? Any thoughts on what Media “3.0 will look like?

A) The "I Want it Now" reality in which we live leads me to believe that internet TV & live events broadcast via the internet will flourish. Also, mobile phone applications will improve to view & listen to events. This will allow one to sit on the beaches of Southern California & watch or listen to a live event in New York, London or wherever. It is all about convenience for the consumer.

I truly feel that Media 3.0 will reflect the aforementioned capabilities but in a more global & socially responsible sense. I envision communications being instantly translated to allow immediate & direct responses between individuals from different countries & cultures. Media 3.0 will help break down communication barriers & usher in a new global cohesiveness & understanding. With that in mind, I feel all the people of this planet will come to realize we are not that different. Then, we can focus on addressing social concerns & natural disasters in a more "globally aware" sense. People will learn that they need not rely on their governments or mainstream media so much. Entertainment, music & technology will be the bridge that brings the world together as one. In fact, it is already happening.
Q) What does an artist have to do to get your attention? Are their specific characteristics that you look for?

A) I tend to look for artists who are professional, polite & hard working. They must be timely with their responses to inquiries but also do as requested. If I ask for mp3's, don't send me mp4's. However, I am just as apt to play music from a new teen band as a touring band. Excitement, enthusiasm & common courtesy go a long way. Another strong factor is a song needs to grab my attention quickly. I listen to so much new music it can be overwhelming at times. But, overall I am very easy to contact. Interested artists should submit "mp3's" (lol) to me _at_: greenplanet219_at_yahoo_dot_com_dot_
Q) What do you ultimately hope to accomplish with your show?

A) Number 1, I hope to make people smile. I love to introduce my listeners to new artists they would probably never hear otherwise. There is nothing I like more than one of my listeners thanking me for introducing them to someone new.

Number 2, I hope my shows inspire others to follow their hearts & do whatever they love. Specifically, I hope Music in Action inspires artists to use their creativity to help others.

Personally, I hope the shows lead me to a larger platform, so I can reach even more people around the world. I also would like to work directly with an indie label or network that shares my visions & thoughts on music & where the industry is headed. We need more positive messages & programming in our On-Demand world.


Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.

Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.

The Second Edition of Music Success in Nine Weeks is now available and has helped hundreds of musicians navigate the new music marketing landscape. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 20,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.

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Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215


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