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January 27,
2010
Newsletter #129
Hello from Ariel!
In This Week's Issue:
- Where’s Ariel?
- THIS WEEK'S FEATURED CLIENT - The New
Fidelity
- THIS WEEK'S FEATURED VIDEO - "Breeze" by Maree
McRae
- THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
- FEATURE INTERVIEW: Jeff “Classicâ€ð Popka
– Indie on Air! Host
I am working hard in the office and starting
2010 off right!
March 4-7 – ECMAs – Cape Breton Canada
http://www.ecma.ca/
March 10 – 14 – Canadian Music Week
http://www.cmw.net/cmw2010/index.asp
March 14- 20 – SXSW
http://sxsw.com/
The New
Fidelity – Long Beach, CA
Genre:
Soul, Powerpop
http://www.arielpublicity.net/clients/2664 The
New Fidelity is a mod power pop band from Long
Beach, CA whose music has been featured on ABD,
NBC, The CW and Fuel TV. The band performs
regularly up and down the west coast from
Vancouver to San Diego and is receiving repeated
airplay on KROQ’s Rodney on The ROQ show and the
leading podacst in their genre Mr Suave’s Mod Mod
World.
THIS WEEK'S
FEATURED VIDEO
"Breeze" by Maree
McRae
Genre: Pop,
Americana, Folk, Adult Contemporary
http://arielpublicity.net/clients/2670
A top award
winning performing singer songwriter who’s latest
release, BREEZE, from new album URGENCY, made #1
most added single in the country making it’s mark
nationally at #7, alongside TAYLOR SWIFT, on Adult
Contemporary Radio.
http://www.blip.tv/file/3134823
Featured Blog:
Indie
Muse
http://www.indiemuse.com/ Indiemuse.com
is all about music, but at the same time, it is
more than just about the music. Anyone and
everyone who is on this site is not your typical
music listener. Indiemuse features mostly newer
bands on their site, some of which you most likely
won’t know, while others hopefully you will know–
there’s nothing like being reminded of a song that
you used to really enjoy, but somehow forgot
about.
 Featured
Podcast:
Family
Time Podcast
http://familytimepodcast.com/
Family Time Podcast is a show
with your family in mind. We enjoy using computers
together and what better use of our computers than
sharing with you. Family Time Podcast will be
produced weekly with content including projects,
websites, games and more.
 Featured
Station:
Sound In The Hall
Radio
http://soundinthehall.com/
http://www.live365.com/stations/soundinthehall These
are some of the best-undiscovered new artists in
today’s Indie music scene.To learn more about the
artists, go to soundinthehall.com and click on
links or email them at soundinthehall_at_aol_dot_com_dot_
Join their Facebook group!
Jeff “Classicâ€ð Popka – Indie on
Air!
Host
Indie
on Air! & Music in Action w/ host
"Classic"
The Voice of Independent Music
featuring industry professionals & great indie
music.
Indie on Air! broadcasts live every
Friday 12:30pm CST from Chicago via the
BlogTalkRadio platform
Music in Action
broadcasts live every other Wednesday 2:00pm CST
from Chicago via the BlogTalkRadio
platform
Both shows are available 24/7 as an
archive immediately following the live
broadcasts.
www.blogtalkradio.com/indieonair
www.indieonair.com
Q) Tell us a little bit about your
Internet radio show. What inspired you to start
it?
A) I actually host 2 Internet
music shows under the Indie on Air! banner. The
original Indie on Air! is a weekly 1 hr show that
features an interview with an industry
professional and also great indie music from
various artists within different genres. My second
show is Music in Action, which is live bi-monthly
and is also a 1 hr program. However, on this show
I feature indie artists who are using their
God-given talent to help others & increase
awareness of specific social causes. This is a
more in-depth interview where I play only the
music of my guest and discuss their personal
involvement in the issue at hand.
My
inspiration to start both these programs came from
following my heart & doing what I love. Plus,
I believe it is a natural progression of my career
path as I have managed venues as well as produced
music events for many years. I have a degree in
Restaurant, Hotel & Institutional Management
from Purdue
University.
Q) Why do you
believe new media resources (i.e. blogs, podcasts,
Internet radio stations) have become so popular?
How have they been beneficial to artists? How have
they been detrimental?
A) I liken new media resources
to On-Demand TV. People want to read, watch &
listen to what they want, when they want.
Specifically most Internet radio shows are
archived and available 24/7. This, obviously,
allows greater flexibility for the
listener.
The Internet itself has opened
the entire globe as a potential target market for
artists. A few of my guests have developed a niche
for themselves overseas after being heard on the
net. My shows themselves have a pretty decent fan
base from the UK & Eastern Europe though I
broadcast from Chicago. Therefore, my industry
contacts have increased greatly since the
inception of the shows.
The only detriment
I can see is you may have to weed through
unprofessional blogs, shows, music, etc. to find
quality material. However, in my mind, the hunt is
half the fun.
Q) Media
2.0 has changed the way artists communicate with
fans. Where do you envision online communication
going next? Any thoughts on what Media “3.0â€ð will
look like?
A) The "I Want it Now" reality
in which we live leads me to believe that internet
TV & live events broadcast via the internet
will flourish. Also, mobile phone applications
will improve to view & listen to events. This
will allow one to sit on the beaches of Southern
California & watch or listen to a live event
in New York, London or wherever. It is all about
convenience for the consumer.
I truly feel
that Media 3.0 will reflect the aforementioned
capabilities but in a more global & socially
responsible sense. I envision communications being
instantly translated to allow immediate &
direct responses between individuals from
different countries & cultures. Media 3.0 will
help break down communication barriers & usher
in a new global cohesiveness & understanding.
With that in mind, I feel all the people of this
planet will come to realize we are not that
different. Then, we can focus on addressing social
concerns & natural disasters in a more
"globally aware" sense. People will learn that
they need not rely on their governments or
mainstream media so much. Entertainment, music
& technology will be the bridge that brings
the world together as one. In fact, it is already
happening.
Q) What does
an artist have to do to get your attention? Are
their specific characteristics that you look
for?
A) I tend to look for artists
who are professional, polite & hard working.
They must be timely with their responses to
inquiries but also do as requested. If I ask for
mp3's, don't send me mp4's. However, I am just as
apt to play music from a new teen band as a
touring band. Excitement, enthusiasm & common
courtesy go a long way. Another strong factor is a
song needs to grab my attention quickly. I listen
to so much new music it can be overwhelming at
times. But, overall I am very easy to contact.
Interested artists should submit "mp3's" (lol) to
me _at_:
greenplanet219_at_yahoo_dot_com_dot_
Q)
What do you ultimately hope to accomplish with
your show?
A) Number 1, I hope to
make people smile. I love to introduce my
listeners to new artists they would probably never
hear otherwise. There is nothing I like more than
one of my listeners thanking me for introducing
them to someone new.
Number 2, I hope my
shows inspire others to follow their hearts &
do whatever they love. Specifically, I hope Music
in Action inspires artists to use their creativity
to help others.
Personally, I hope the
shows lead me to a larger platform, so I can reach
even more people around the world. I also would
like to work directly with an indie label or
network that shares my visions & thoughts on
music & where the industry is headed. We need
more positive messages & programming in our
On-Demand world.
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
The Second Edition of Music Success in Nine
Weeks is now available and has helped hundreds of
musicians navigate the new music marketing
landscape. "Sound Advice," her bi-weekly ezine and
Internet TV series currently reaches an audience
of over 20,000 music professionals. She is a
contributing blogger for Music Think Tank, and
Know The Music Biz.
Sign Up here:
http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR
389 12th
Street
Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
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