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December 30,
2009
Newsletter #125
Hello from Ariel!
In This Week's Issue:
- Where’s Ariel?
- THIS WEEK'S FEATURED CLIENT - Rhythm
Child
- THIS WEEK'S FEATURED VIDEO - The New
Fidelity
- THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
- Feature Interview: Friday
Night Dance Party
Taking a much needed break on the
beach!
Happy New Year
Everyone!
Ariel - Speaking & Book
Signing in Los Angeles at The NAMM Convention -
Jan 14-17, 2010
Saturday January 16 - NAMM
Convention
1:30-
3:30 PM - NAMM Hot Zone, Anaheim Convention
Center, Room 204B
800 West Katella Avenue,
Anaheim, CA 92802
Panel: Building a buzz and
selling your music online:
How to make the
most of today’s internet music landscape (and
double your sales in the process).
With Bob
Baker (The Buzz Factor), Michael Laskow (CEO of
Taxi), moderated by Tony van Veen, CEO, Disc
Makers / CD Baby
Book Signing: I will be
signing books at the SPARS (Society of
Professional Audio Recording Services) booth
throughout NAMM - More details coming in the next
newsletter!
Rhythm Child –
Los Angeles, CA
Genre:
Soul, Childrens
http://www.arielpublicity.net/clients/2655
Rhythm Child is not just a band, it’s a
movement. Formed in 2003 by husband and wife team
Norman and Heather Jones, Rhythm Child’s mission
is to encourage children to create soulful music
and percussion, while also building their self
confidence. “Eat a Bowl of Cherriesâ€ð the group’s
latest release, proves that not all children’s
music needs to be hyperactive and saccharin sweet.
In fact, it can be naturally, genuinely sweet—just
like a real life bowl of cherries. Style-wise,
Rhythm Child sounds more like Otis Redding than
Alvin and the Chipmunks, an innovation that will
delight children and parents alike.
THIS WEEK'S FEATURED
VIDEO
"2nd Once
In A Lifetime Girl" by The New
Fidelity
Genre: Powerpop,
Soul
http://www.arielpublicity.net/clients/2664
The New Fidelity is a mod power pop band from
Long Beach, CA whose music has been featured on
ABD, NBC, The CW and Fuel TV. The band performs
regularly up and down the west coast from
Vancouver to San Diego and is receiving repeated
airplay on KROQ’s Rodney on The ROQ show and the
leading podacst in their genre Mr Suave’s Mod Mod
World.
http://cyberprvideo.blip.tv/file/2921632
Featured Blog:
Knox
Road
http://www.knoxroad.com/
Knox Road is based out of, but not
limited to, Washington D.C. and New York City.
Please leave comments, give feedback, and most of
all, support the music.
 Featured
Podcast:
Guy In A
Tie
http://www.guyinatie.com/
Guy In A Tie is a friendly
science teacher playing Indie music for high
school radio show while helping his students with
school and life. "A Guy In A Tie" doing the
guy-in-a-tie thing!
 Featured
Station:
Astreaux World Internet
Radio
http://www.astreauxworld.com/
Electronic Internet Radio Station Astreaux has
been running since December 1999 on Live365.com.
It's a labor of love. They are happy to assist
artists with getting their music heard my the
masses. Featuring the BEST of Ambient, New Age,
Space and Experimental music genres.
Feature Interview:
Friday Night Dance
Party
www.fridaynightdanceparty.com
Q) Tell us a little bit about your
show. What initially inspired you to start
it?
A) Friday Night Dance party is
a podcast to end the week and feel the beat.
FNDP features disco, funk, soul, r&b, hip hop,
house, drum & base, dance, techno, new wave,
pop, rap and rock & roll! I started it 4 years
ago as an extension of listening to music and
dancing around the apartment with my kids here in
NYC on Friday night. I've always loved discovering
new music and FNDP allows me share that sense of
joy and excitment with all my friends and
listeners.
Q) Why do you
believe new media resources (i.e. blogs, podcasts,
internet radio stations) have become so popular?
How have they been beneficial to artists? How have
they been detrimental?
A) New media has grown because
it satisfies basic human nature and can be
simplified into two distinct behaviors: talkers
and listeners. It is the talkers that have
been given the tools to express themselves and in
turn, have created new listeners (this is where
old media has failed). All of this new
activity has opened the doors for artists to be
heard by new audiences looking to engage with
them: comment on their web site, follow them on
Twitter, buy their songs, see their shows. I
see nothing detrimental regarding new media and
the music industry, on the contrary, not enough
new media is being
harnessed.
Q) Media 2.0
has changed the way artists communicate with fans.
Where do you envision online communication going
next? Any thoughts on what Media “3.0â€ð will look
like?
A) Successful artists now have
to manage content besides their music. Fans want
updates, show schedules,pictures, replies
etc. The artist has to be accessible and
transparent to succeed with fans. As far as
the future?
The melding of business,
social media tools and personal data will generate
a level of engagement like never before. Further,
it's all going mobile and on demand. I want all of
my favorite bands info pushed to me and available
via my mobile device. Has anyone built that yet?
:)
Q) What does an artist
have to do to get your attention? Are there
specific characteristics that you look
for?
A) The song has to have a beat
:) Melody and hooks are also great ways to
grab me. Any artist who friends me on MySpace
(yes, MySpace) will get my attention and I will
listen to all of their songs and see if any fit
for an upcoming FNDP. Sending along a song
intro from the artist or a promo for FNDP also
helps grab my attention. Referencing a past
show or a song they heard, lets me know they are a
listener and that makes me want to listen to what
they are creating as it may be of a similar
taste.
Q) What do you
ultimately hope to accomplish with your
podcast?
A) Primarily, give the artists
an opportunity to be heard. I see my show as
a promotional tool for people to experience new
music, go out and buy it and also go out and see
the bands live. I'm here to connect the
artists with the listeners.
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
The Second Edition of Music Success in Nine
Weeks is now available and has helped hundreds of
musicians navigate the new music marketing
landscape. "Sound Advice," her bi-weekly ezine and
Internet TV series currently reaches an audience
of over 20,000 music professionals. She is a
contributing blogger for Music Think Tank, and
Know The Music Biz.
Sign Up here:
http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR
389 12th
Street
Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
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