From: fRoots [ads_at_frootsmag_dot_com]
Sent: 06 March 2009
Subject: Advertising in fRoots
ADVERTISING IN THE MAY 2009
Issue 311 of the market leading roots, world
music & folk magazine
Tuesday 17th March: final booking
deadline (an email to ads_at_frootsmag_dot_com is
best), and target date for receipt of all adverts.
Friday 20th March: drop dead date for late ad delivery by
Publication date is 23rd April. Subscribers will start to receive theirs
from around 18th April.
* New English Folk From All Directions!
One of the things fRoots does best is put the word out about exciting new
names from around the world and our cover feature this issue does just that -
closer to home this time. It's a focus on some of the extraordinarily good new
English folk artists who are now arriving from routes outside the existing folk
scene. The issue coincides with a special St George's Day concert in London
headlining some of them including Ian King, Nancy Wallace, Mary
Epworth, Olivia Chaney and more. Expect lots of attention! Check their
* * Feedback From
Festivals! In spite of these recessionary times, our April Festival
issue this year had even more folk, roots and world music events advertising and
listed than last year, with a great feeling of buoyancy about the scene. Event
organisers have taken the trouble to tell us how recent audience research has
shown that of all the mags they advertise in, fRoots is the one which
produces best results for ticket sales and event awareness.
* COMING SOON! We have a great
celebratory issue published in June: the JULY fRoots will be
our 30th ANNIVERSARY ISSUE! Every single issue
published on time in an unbroken schedule since 1979! So this is good time to
book a short series of ads running up to that issue and so get extra discounts.
Copy dates at the link below. In addition there will be a special 20% discounted
rate in the July issue for those of you kind enough to want to place adverts of
a congratulatory nature to mark this achievement of longevity!
* And . . . surprisingly enough the crunching international money
market DOES have good news for you! The fallen Pound means that for non-UK
advertisers our advertising and subscription rates are now effectively up to
25% CHEAPER than a year ago! And meanwhile, UK events and exporters will
also see their prices much more attractive to overseas readers. Go for it!
for rates & discounts, sizes, technical specs, stats
See http://www.frootsmag.com/shop/sub/ for secure subscribing on
You may not realise a couple of other important things about
* Don't think of fRoots as a purely UK magazine. We take you
around the world - 40 percent of our readership is outside the UK. And this
worldwide readership - who buy on average more than 50 CDs each a year! - is
incredibly internet-wise: you don't need UK or international export distribution
in order to sell to them.
* We have maximum 28 percent crossover readership with any
other music magazine. With fRoots you really do reach the committed
world, roots and folk audience and opinion-formers that no other magazine gets
FREE NEWS LISTINGS: We list
information on May events in the news section of this issue. We need it
by Wednesday 25th March. Send your full press release to
news_at_frootsmag_dot_com If you have hi-res (300ppi) colour JPEGs of
artists participating, send them to
Gina Jennings, Advertising Manager
Local Music From Out There . . .
fRoots, PO Box 337, London N4 1TW, England
(Int +44) (0)20 8340 9651
fax: (Int +44)
(0)20 8348 5626
The first and foremost world music,
roots and folk monthly
magazine celebrates its 30th anniversary in June 2009.
From Anglo trad to Zanzibar pop, via the great mixing
desk in the sky. (Pronounce it "eff-Roots").
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