Hello from Ariel!
In This Week's Issue:
- Interview your favorite Cyber PR artist!
- WHERE'S ARIEL?
- THIS WEEK'S FEATURED ARTISTS
- THIS WEEK'S FEATURED CYBER PR VIDEO
- THIS WEEK'S FEATURED RESOURCES: A BLOG, A
PODCAST, & STATION
- New Media Pioneer Jeff Skonieczny of Imagine
We've noticed that tons of our social media
makers have featured or added Cyber PR artists
onto their sites. All of Cyber PR artists are also
available for phone interviews!
We would like to also extend the opportunity to
interview your favorite Cyber PR artist.
There are two ways to do that:
- Login to Cyber PR and on the artist VPK
click the link to "Interview this Artists" and
Cyber PR will handle the rest in setting up the
- For those sites not equipped for phone
interviews as of yet you can login and on the
artist VPK "Request an email Q&A." Our
system will give you about 100 questions to
choose from or you can add in your own
questions, and Cyber PR will handle getting the
Q&A answered for you.
It’s just that easy!
October 21 & 22 - CMJ Music
Ariel will be speaking on a panel at CMJ called
Everything PR Minus the Music on Tuesday October
21 from 2- 3:15 PM - If you are attending CMJ
please come see me on this panel
October 23-25 - Hello Canada!
OCFF - Folk Festival Ottawa, Canada
I will be speaking twice during Canada's
largest Folk festival in Ottawa, the OCFF
conference is the key event for Ontario's Folk,
Roots, and Traditional music community. This is
the first of many Canadian visits scheduled.
For details please visit: http://www.ocff.ca/
THIS WEEK'S FEATURED ARTISTS
Rock, Alternative, SingerSongwriter
Patti Rothberg is a critically acclaimed
singer/songwriter whose songs have the power to
take over a stadium without losing their lyrical
intimacy. Rothberg's razor sharp wit and stark
honesty trade barbs in the studio where she
thrives in her creative freedom and at last
releases an album that reflects her talent as a
whole. With material that's split down the middle
between hard rock and heartfelt acoustic songs.
Rothberg's an electric guitar-wielding rock chick
with a novelist's introspection, Patti is the rare
artist who can work both sides of the musical
The Brilliant Mistakes
Genre: Rock, Pop, Folk
The Brilliant Mistakes are a New York
City-based band who specialize in melodic roots
rock brimming with smart songcraft, vintage pop
sounds and lush harmonies. Fronted by two
songwriters, Alan Walker and Erik Philbrook, they
draw you in with infectious melodies and seductive
rock flourishes, then beguile with unexpected
sonic twists, insightful lyrics and provocative
themes, best exemplified by such envelope-pushing
kindred spirits as Wilco, My Morning Jacket and
Featured Cyber PR Video:
Sabrina Shaheen "My
Genre: Adult Contemporary,
For years, Sabrina Shaheen has touched
listeners with the sound of her voice and her
dedication to uplifting people with her music.
Whether singing in the theater, the symphony, in
film or in concert, Sabrina is one of those rare
performers whose singing conveys both passionate
beauty and depth. Her new album, Love Is... is a
powerful expression of her musical vision, one
that has been a lifetime in the making.
THIS WEEK'S FEATURED RESOURCES:
BLOG, A PODCAST, & A STATION
Muruch is a 100% legal music blog covering a
wide variety of music, with a focus on album
reviews. The blog is syndicated on several
websites, including Hype Machine (featured in
Rolling Stone, The Washington Post, USA Today,
etc.), and has also been featured on The
Guardian's website and VH1's Best Week Ever blog.
Check out their latest review of Cyber PR artist
Mothpod Podcast http://www.mothpodproductions.com
The Mothpod is Zack "The Mothman" Daggy's own
mark in the podosphere. Here he plays his favorite
indie music for all the world to hear. The Mothpod
is his outlet to share his favorite tracks, and
experiment with this amazing medium. Additionally,
Mothpod Live is the Internet Radio version of the
show that airs on B.O.U.N.C.E. Radio.
Featured Internet Radio
A radio station dedicated to all of the Men
and Women serving our great nation. This station
plays a great assortment of Rock and Roll.
New Media Pioneer: Jeff
Skonieczny of Imagine Echoes Blog
Q: How long have you been blogging?
A: Ironically, I've been blogging for exactly
three years today.
Q: In your opinion, what does a good song
need to consist of?
A: I believe a good song needs to display some
form of true emotion. It's typically pretty easy
to see when a band is truly pouring their heart
and soul into what they are doing. Now the
difference from a good song and a great song is,
it needs to be fleshed out. It needs to be like a
story, it needs a beginning, middle and end. The
best songs are ones that have the ability to build
up to a great climax, for instance songs like King
Crimson's "Starless" and Pink Floyd's "Echoes".
Lengthier songs seem to accomplish this with more
ease, but plenty of shorter songs do this as well.
But in the end, the most important characteristic
of a song is for it to be true to itself, the
band/artist must have a personal connection with
what they're doing.
Q: What is your favorite band or favorite
genre of music and why?
A: Pink Floyd would rank as my favorite band.
They consistently threw new and creative things at
their listeners and nearly every album turned out
to be an amazing experience. Albums like "Dark
Side of the Moon" and "Wish You Were Here" are
practically flawless. David Gilmour's guitar work
is so iconic and soulful, every note seems to
carry as much weight as the previous. The song
writing from the band is absolutely unforgettable,
they had the ability to take the listener on a
journey which surpassed just listening to the
music. They were one of the few bands that made
progressive rock more accessible, and they
certainly helped to propel the genre to new
Q: What changes in content laws,
broadcasting rights, etc. have affected you
A: Personally I haven't run into any problems
with the law when it comes to broadcasting my
blog. Although I must say, I try to avoid posting
samples of music in fear of infringing on the law.
Q: A recent study found blogs to be more
effective than MySpace in generating album sales,
do you feel that that is a true
A: While I don't participate in social
networking sites such as MySpace, I do believe it
is a great thing for music. It allows for lesser
known bands to get their music heard, and nothing
is more important than that. On the other hand
however, I can easily see how blogging has
generated more album sales than MySpace. By
creating hype around an album, people will take
notice. Every band can have a MySpace, but not
every band is lucky enough to have their music
actually heard and critiqued. The most important
thing for a band, other than their music, is to
create some buzz, and to have people talking about
their music, blogging is the ultimate source for
Ariel Hyatt founded Ariel Publicity & Cyber
PR 12 years ago and her firm has worked with over
1,000 musicians and bands of all genres. The Ariel
Publicity mission states that all artists deserve
to be heard and there is a place for artists of
every level to receive exposure. Ariel Hyatt has
managed to place tens of thousands of artists in
countless outlets from national magazines and TV
to the most grassroots online fanzines. Her
company is now 100% digital and helps artists
increase their online exposure. She is also the
co-founder of Bandletter.com, a company that
creates newsletters for musicians.
Ariel Publicity's SoundAdvice is a free
bi-monthly e-zine for musicians &
entrepreneurs who want marketing, promotion and PR
tips for navigating the new music business. Sign
CONTACT & INFO
Ariel Publicity & Cyber PR
Brooklyn, NY 11215
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